Curse of Knowledge

It's been a while since the last post - unfortunately blog updates is the first victim in a busy schedule.

A few years back, I read the book Made to Stick by Chip and Dan Heath. It's a very interesting book and the authors talk about how to make ideas stick in people's minds. The crux of the book is that in order for an idea to stick, it must have 6 elements - Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories. More on that at a later date. In the course of the book, the authors also make a reference to something called the "Curse of Knowledge". While the idea has been around a while, this name stuck in my head.



You might wonder - why is knowledge a curse? Isn't knowledge what every person and every organization trying to achieve? Wouldn't having more knowledge make one wiser and more blessed? Why would it be a curse then? Does it even make sense in a knowledge-oriented world?

In this case, the reason why knowledge is a curse because once you learn something, it is difficult and in many cases, impossible to unlearn it, thereby making it harder for a knowledgeable person to explain how he/she gained the knowledge to a layman.

If you think about it, this is a very profound issue and happens everyday in our lives. Once you know how to do something it's harder to explain it to others who have not yet been enlightened by the knowledge.

Imagine trying to explain how a particular piece of code you've developed works to another developer, or how you came up with a specific design to a manager in non-technical terms. Remember the crappy documentation you've complained about time and again. Some cane be traced to laziness, but others can indeed be traced to the curse. It's very difficult for us to let go of the knowledge gain and revert back to a previous position - there is no "undo" button in life.

Apart from making it difficult to communicate to others, the curse of knowledge has a number of other side effects as well. It fosters preconceived notions and sometimes makes it harder to see the facts as they are. As Sherlock Holmes said, "It is a capital mistake to theorize before one has facts. Inevitably, one tends to twist facts to suit theories instead of theories to suit facts" and sometimes having too much knowledge can make one do just that.

Every curse typically has a remedy in stories. So, is there a remedy to break this curse? Not really because of the above mentioned lack of "undo" button! However, I feel there are a few ways in which the curse can be relaxed a bit - enough to carry on with our lives. Here's my quick list.

Put yourself in a child's shoes
One of my favorite comic strips is Calvin and Hobbes - a true American classic. While each piece is a gem, my favorite is when Calvin's dad explains science to him. Before you create a presentation or a document especially to a manager or a non-technical person, imagine how it would read from a child's perspective. In most cases, out will go all the acronyms, jargon, and assumptions you've made. This can be a great way to help simplify the message. This works even better on simpler things like email as well.

Imagine you are making a move out of it
When directing a movie, you have to make sure it reaches all forms of audience - both elite and the non-elite (if you want to make big money, at least). That means your story has to be simple, crisp, and easy to digest. It can have a complex story as long as you are able to explain in a way the viewer can comprehend. Imagining that you are directing a movie on the message you want to tell can help you simplify your message and remove a lot of fluff that you'd have otherwise added because you just don't want to miss out on any detail and want to say anything and everything.

Develop an analogy from a completely different domain
I have found this to be helpful in many places - try equating what you are trying to convey in a completely different field like say, music, or arts, or something seemingly unrelated. This is something that can come closest to the reversal of the curse. By trying to translate your known knowledge into an unknown domain, you are essentially putting yourself in the layman's shoe - in essence, reliving your lack of knowledge, which can be a great way to understand how the other person might perceive your information.

One very pronounced area where the curse of knowledge is prevalent is in the blogosphere. After all, blogs are about sharing knowledge one has gained - be it a tip on a software, a book you've read, or a issue you faced. Providing enough context before conveying the message and easing the viewer into the message can go a long way in them empathizing with your view.

PS: A personal appeal
I have seen this especially pronounced in blogs on Sanskrit or Hinduism, where in many cases, it's not a curse of knowledge but rather a 'brag' of knowledge. Eager viewers are turned off by generously sprinkled Sanskrit with no explanation whatsoever, breaking the flow of the message and distracting readers. It only takes a few more minutes to add an explanation - even in a footnote - on what the phrases mean to demystify the message. If you go through all the trouble to write a post, why not go just that extra mile to add some additional detail? After all, these messages are intended to last beyond the time when it's written - might as well make it stand-alone! I hope they break or at least relax the clutches of the curse and shed some more light.